MOBILE TIRE
Personal Tire Service
We were commissioned by a young entrepreneur to develop the brand for his Mobile Tire business located in Toronto, Ontario appropriately named Mobile Tire. We started by doing our research and finding different styles that could work with the brand strategy, logo and brand assets. At first, we picked a direction for a more upscale minimal look based on the location and target market, however, a few weeks into the project we decided to do a less stylized design and communicate the mobile and forward momentum. We chose a two-colour approach to keep print costs down and picked a that were vibrant created brand assets including truck wrap and stationery to suit the business.
